References

This page outlines all the academic and online resources that shaped our easyJet Digital Marketing Report. We believe in transparency and providing a clear path to the sources that informed our analysis and recommendations.

Academic texts and industry insights

Our report draws upon established digital marketing theories and current industry analyses to provide a robust understanding of easyJet's strategy. These core texts have been instrumental in our research:

  • Chaffey, D. and Ellis-Chadwick, F. (2022) Digital Marketing: Strategy, Implementation and Practice. 8th ed. Harlow: Pearson.
  • Kotler, P., Kartajaya, H. and Setiawan, I. (2022) Marketing 5.0: Technology for Humanity. Hoboken: Wiley.
  • Ryan, D. (2021) Understanding Digital Marketing. 5th ed. London: Kogan Page.
  • Tuten, T.L. and Solomon, M.R. (2020) Social Media Marketing. 4th ed. London: Sage.

Official company documents and online resources

To ensure our analysis is grounded in the most current and relevant information, we have also referenced official easyJet publications and their primary online presence:

  • easyJet plc (2024) Annual Report and Accounts 2024.
  • easyJet (2025) Official Website. Available at: https://www.easyjet.com (Accessed: 14 July 2026).